Privacy policy is a statement or a legal document (privacy law)
that discloses some or all of the ways a party gathers, uses, discloses
and manages a customer or client's data. Personal information can be
anything that can be used to identify an individual, not limited to but
including; name, address, date of birth, marital status, contact
information, ID issue and expiry date, financial records, credit
information, medical history, where you travel, and intentions to
acquire goods and services.
In the case of a business it is often a statement that declares a
party’s policy on how it collects, stores, and releases personal
information it collects. It informs the client what specific information
is collected, and whether it is kept confidential, shared with
partners, or sold to other firms or enterprises.
Privacy policy is important to the modern state, because grounded in
it is the individual's physical and moral autonomy. For this reason, it
is worthy of constitutional protection The
exact contents of a privacy policy will depend upon the applicable law
and may need to address requirements across geographical boundaries and
legal jurisdictions. Most countries have their own legislation and
guidelines of who is covered, what information can be collected, and
what it can be used for. In general, data protection laws in Europe
cover the private sector as well as the public sector. Their privacy
laws apply not only to government operations but also to private
enterprises and commercial transactions. In North America, privacy laws
(except in Quebec) apply only to the public sector, not to the private
sector. However, most private sector organizations in North America have
taken the initiative to develop their own privacy policies and codes of
conduct.
This Privacy Policy identifies and describes the way AT&T uses
and protects the information we collect about Customers and Users. All
use of AT&T's products and services, as well as visits to our
websites, are subject to this Privacy Policy.
The Information We Collect, How We Collect It, And How We Use It
We
may collect different types of personal and other information based on
your use of our products and services and our business relationship with
you. Some examples include:
- Contact Information that allows us to communicate with you -- including your name, address, telephone number, and e-mail address;
- Billing information related to your financial relationship with us -- including your payment data, credit history, credit card number, Social Security numbers, security codes, and service history;
- Equipment, Performance, AT&T Website Usage, Viewing and other Technical Information about your use of our network, services, products or websites.
We collect information in three primary ways:
- You give it to us when you purchase or interact with us about a product or service we offer or provide;
- We collect it automatically when you visit our websites or use our products and services;
- We obtain it from other sources, such as credit agencies.
We may use the information we collect in a variety of ways, including to:
- Provide you with the best customer experience possible;
- Provide the services you purchase, and to respond to your questions;
- Communicate with you regarding service updates, offers, and promotions;
- Deliver customized content and advertising that may be of interest to you;
- Address network integrity and security issues;
- Investigate, prevent or take action regarding illegal activities, violations of our Terms of Service or Acceptable Use Policies; and
- Provide local directory and directory assistance.
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